WKCTC earns regional marketing and public relations awards

Mary Beth Head of Paducah wins two awards

Paducah, KY (11/03/2023) — Paducah resident Mary Beth Head, graphic designer and public relations coordinator at West Kentucky Community and Technical College (WKCTC), won two National Council for Marketing and Public Relations (NCMPR) District Two Medallion awards, college officials announced today.

The regional competition included community and technical colleges representing Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, Bermuda, British Virgin Islands and the Bahamas.

Head, a 2001 Livingston Central High School graduate, received a gold award in the interior signage and display category for her work on WKCTC's Student Success Center signage. A 2006 Murray State University graduate, Head also won a silver award in logo design for her design of the 20th Anniversary logo for the Challenger Learning Center at Paducah. In 2020, Head won a national NCMPR Paragon Award for the Inside Out logo she designed for Clemens Fine Arts Center.

In addition to WKCTC, the Kentucky Community and Technical College System (KCTCS) and three of its colleges racked up 16 NCMPR Medallion awards for outstanding achievement in design and communication.

"It's so exciting to see that our data-driven marketing programs rank among the best in creativity, messaging, design, and execution," said Acting KCTCS President Larry Ferguson. "I extend my congratulations to our system and campus teams because their exceptional marketing and recruitment efforts result in bettering the lives of more Kentuckians."

KCTCS won gold for four entries: postcard, TV/video ad single, TV/video ad series, and social media and online marketing campaign. The system captured four silver awards for a microsite/landing page, computer-generated illustration, radio ad, and a digital ad, as well as one bronze award in the wild card category.

Hopkinsville Community College chalked up three awards: gold for notes and invitations, excellence in writing, and silver for special events/fundraising.

Southcentral Kentucky Community and Technical College won two silver awards for a short-form promotional video and one in the wild card category.

Owensboro Community and Technical College won silver for print in the wild card category and bronze for a successful diversity, equity, and inclusion campaign.

Bernie Hale of Owensboro Community and Technical College won Communicator of the Year in a separate competition.

"We are honored to be recognized for our outstanding work by our peers in the two-year higher education sector," said KCTCS Chief Marketing Officer Terri Giltner. "We have long been considered to have one of the premier community college marketing operations in the nation."

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About Kentucky Community and Technical College System
The Kentucky Community and Technical College System is celebrating its 25th anniversary as the commonwealth's largest postsecondary institution, with 16 colleges and over 70 campuses. With an annual enrollment of 101,000 students, KCTCS is the state's largest provider of workforce training, dual credit classes, and online education, serving 44% of the state's public higher education undergraduates. Through partnerships with business and industry, we align our programs to meet the needs of local employers. Our colleges are united in their commitment to making life better for our students, communities, and the citizens of Kentucky, which has resulted in KCTCS earning the #1 spot in the nation in credentials awarded per capita by public, two-year institutions. To date, KCTCS has bettered the lives of 1.2 million Kentuckians.

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